Discover Colours You Never Knew Existed

Discover Colours You Never Knew Existed
#LITHUANIA #REALISBEAUTIFUL #BEAUTIFULLITHUANIA #WELCOMETOLITHUANIA

Country: Lithuania Length: 01’40” Type of Production: Promotional Film
Thematic Category: Tourism Destination – Countries
Synopsis: Take a glimpse at how a unique palette of Lithuania’s colours is born.
Luca, our main character, is a young research assistant, who is tasked with the discovery of new colours. All the action of the video takes place in a fictional institute of colours somewhere in Lithuania. The video presents Lithuania through a colorful connection with experiences and places that are distinctly Lithuanian. This serves a dual purpose: for the visitors – to discover something unique and yet unseen; and for the locals to look at their country in a new light. No two colours are the same, and Lithuanian colours (and places where they can be discovered) are unique in their own way.
Luca tries creating a new colour the scientific way – by mixing different chemical substances. But it simply doesn’t work. A serendipitous moment makes him click and see a colour that was often in from his eyes – cold pink, the colour of Lithuania’s iconic beetroot soup, something every Lithuanian (and visitor) enjoys during summer. This colour serves as an addition to the institute’s colours you never knew existed collection along with such colours as baltic blue, amber yellow of Vilnius rooftop red and others. We invite the viewer to discover the unique things about Lithuania through the colours they might even know to exist.
Film Director: Ieva Morkūnaite
Film Producer: Gintarė Latakaitė (Wide Wings)
Production Company: Jsc Wide Wings
Client: Lithuania Travel

The International Committee of Tourism Film Festivals (CIFFT) was created in 1989 in Vienna, to recognize, reward and celebrate excellence in the Travel Video Marketing Industry.

CIFFT is the most prestigious awards and recognition initiative in Travel Video Marketing Industry. With 14 festival members, the Grand Prix CIFFT Circuit is the exclusive competition for the travel and tourism industry’s video marketing. New York, Cannes, Riga, Deauville, Zagreb, Berlin, Warsaw, Spain, Serbia, Greece, Turkey, South Africa, Portugal, and Japan to Vienna.

Winning awards at the Grand Prix CIFFT Circuit member festivals gives points to the CIFFT Rank List that will determine the World’s Best Tourism Films in 6 different Categories: Tourism Destinations – Cities, Regions and Countries, Tourism Products, Tourism Services and Independent Travel Videos. At the end of the year in a stylish Award Ceremony, in Vienna, the Top 3 films in each thematic ranking list will be awarded according to their position in the rank (1st, 2nd and 3rd prize) as the “Best Tourism Films” of the year.

For further information, please visit www.cifft.com or contact info@cifft.com