Life is Now

Film Title: Life is Now”
Country: Portugal
Length: 03’44”
Synopsis: Humanity awoke in 2020 to a new reality, imposed by the pandemic COVID-19, where nothing would ever be the same. The tourism sector was one of the main affected, due to the consequent economic crisis. The film “Life is Now” is a sign of hope and rebirth. It intends, in a light, original and fun way, to mark this new stage of the world and of humanity. A film full of symbolism and metaphors, which masks the tourist promotion of the main tourist assets of Center of Portugal.
Film Director: Simão Lopes*; Tiago Cardoso**
Film Producer: Slideshow
Production Company: Slideshow
Client: Turismo Centro Portugal
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The International Committee of Tourism film Festivals (CIFFT) was created in 1989 in Vienna, to recognize, reward and celebrate excellence in the Travel Video Marketing Industry.

CIFFT is the most prestigious awards and recognition initiative in Travel Video Marketing Industry. With 18 festival members, the Grand Prix CIFFT Circuit it is the exclusive competition to the video marketing for the Travel and Tourism industry, spanning 16 countries and 18 cities. From New York, Cannes, Riga, Deauville, Baku, Los Angeles, Zagreb, Berlin, Warsaw, Spain, Bulgaria, Serbia, Greece, Turkey, South Africa, Portugal, Japan to Vienna.

Winning awards at the member festivals of the Grand Prix CIFFT Circuit, gives points to the CIFFT Rank List that will determine the World’s Best Tourism Films in 6 different Categories: Tourism Destinations – Cities, Regions and Countries, Tourism Products, Tourism Services and Independent Travel Videos. At the end of the year a stylish Award Ceremony, in Vienna, the Top 3 films in each thematic ranking list will be awarded according their position in the rank (1st, 2nd and 3rd prize) as the “Best Tourism Films” of the year. The Grand Prix as the World Best Tourism Film will be decided by a panel of International Jurors.

For further information please visit www.cifft.com or contact info@cifft.com