Much more than “just” Denmark

Much more than “just” Denmark
#visitdenmark

Country: Denmark Length: 0’45” Type of Production: Promotional Film
Thematic Category: Tourism Destination – Countries
Synopsis: The video was shot and broadcasted in the middle of a raging pandemic. For weeks and months we had seen the Danish Prime Minister and Healthcare officials on TV-screens talking about nothing but covid19. TV and newspapers reported about a global economic crisis and at the same time many of us was working from home. The easy way for Danish tourism would have been to ask Danes to “please” stay in Denmark for your summer holiday this year.
Instead we wanted to take the positive angle and remind people of how wonderful Denmark really is.
We wanted to encourage people to get out and (re)discover their own country. As a “spokesperson” we asked one of Denmark’s most loved actors Martin Brygmann. Martin can balance a serious message with humor like no one else AND he usually holidays in Denmark.
The film builds on a popular Danish way of speaking. When asked about what to do during the holidays many Danes will answer “We are just staying in Denmark”. But our country is much more than “just” Denmark. It’s a wonderful place to holiday and that’s what we needed to remind each other this summer.
Martin Brygmann addresses this by speaking directly to all Danes in this film. It has a warm feeling of nostalgia and childhood memories but it also bridges the gap to 2020 and showcases some of the things you could actually do on your holiday in Denmark this year. And the little girl with the ice cream really gave people something to talk about on social media – in a good way.
This film really sparked the conversation about summer holiday in Denmark this year.
Film Director: Michael Sauer Christensen
Film Producer: Emilie Brandt
Production Company: Pegasus Production
Client: VisitDenmark

The International Committee of Tourism Film Festivals (CIFFT) was created in 1989 in Vienna, to recognize, reward and celebrate excellence in the Travel Video Marketing Industry.

CIFFT is the most prestigious awards and recognition initiative in Travel Video Marketing Industry. With 14 festival members, the Grand Prix CIFFT Circuit is the exclusive competition for the travel and tourism industry’s video marketing. New York, Cannes, Riga, Deauville, Zagreb, Berlin, Warsaw, Spain, Serbia, Greece, Turkey, South Africa, Portugal, and Japan to Vienna.

Winning awards at the Grand Prix CIFFT Circuit member festivals gives points to the CIFFT Rank List that will determine the World’s Best Tourism Films in 6 different Categories: Tourism Destinations – Cities, Regions and Countries, Tourism Products, Tourism Services and Independent Travel Videos. At the end of the year in a stylish Award Ceremony, in Vienna, the Top 3 films in each thematic ranking list will be awarded according to their position in the rank (1st, 2nd and 3rd prize) as the “Best Tourism Films” of the year.

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