WildAid and the Duke of Cambridge (Prince William) Give 40-Story Shout Out to Elephants

As The Duke of Cambridge (Prince William) tours China this week, we have a new, larger-than-life PSA running on the world’s largest video screen, seen by millions of people each day on the façade of Citi Tower on the Bund in Shanghai. You can watch a video of the ad here.

In 2013, The Duke was joined by WildAid ambassadors Yao Ming and David Beckham to film two PSAs (“Whole World” and “Fatherhood”) urging people around the world never to buy rhino horn, ivory or shark fin. His Royal Highness is scheduled to travel to China’s Yunnan province, home to an estimated 250 Asian elephants. There he will visit an elephant sanctuary and give a speech at a regional conservation conference.